Born into a family of six children and son of Italian immigrants, Rocco arrived in the United States on September 21, 1974 at the age of eleven. Only later in life would he find out that that day coincidentally happened to be his future wife’s birthday. Thirty-two years of marriage later, Rocco and Christine Froio are the proud parents of three daughters (Tia, Tess and Michaela) and a son (Antonio). Family continues to play a vital role in the business at Rocco’s as his children all have benefited from the trade and work together to make plans to further its success in future years to come. Rocco has held many positions in his lifetime, all involving various industries. He ultimately came to love the art of apparel design and construction and made it his goal to offer the highest quality apparel goods, accessories, and services to consumers on all levels. It was one of Rocco’s main objectives to establish not a customer base, but a friend base that he could aid in guiding through wardrobe consulting and services. Continuing the legacy is Rocco's son Antonio. Having started in the business at age twelve, he has already attained nine years in the family business and is the next step in keeping the tradition alive.